Holiday time is quickly approaching. If you own a digital business, you should prepare for the yearly spikes in activity and demand from your clients. While ten years ago that might’ve meant hiring temporary staff to help manage the holiday rush, most of today’s shopping and customer service happens online. According to the National Retail Federation of the United States, holiday sales in 2021 increased by 14.1% to a record $886.7 billion.
In the digital retail landscape, providing customers with an outstanding user experience (UX) when interacting with your brand or accessing your services online is essential to your success. But with the increases in online activities affecting the performance of your technology systems during the holiday season, the UX becomes far more challenging to maintain.